- the marketing campaign signposts the actions Britons ought to take as they put together to journey overseas
- marketing campaign recommends travellers examine FCDO journey recommendation for his or her vacation spot
- travellers prompted to get acceptable journey insurance coverage
A brand new marketing campaign begins in the present day urging Britons to Get Journey Good earlier than they go overseas this summer time.
The marketing campaign, which is able to run throughout International, Commonwealth & Growth Workplace (FCDO) social media channels, is supported by companions together with TUI, Gatwick Airport, Liverpool John Lennon Airport, ABTA and the Affiliation of British Insurers. It’s going to signpost travellers to the important data they want as they put together to go abroad.
With individuals throughout the nation planning holidays, the marketing campaign recommends traveller check FCDO travel advice and get journey insurance coverage earlier than they depart.
Analysis reveals that FCDO journey recommendation is essentially the most generally used and trusted supply of recommendation for Britons travelling overseas. In 2021, there have been over 150 million views of FCDO journey recommendation pages.
There’s FCDO journey recommendation for over 200 locations which is saved beneath fixed assessment to make sure it displays the newest data. FCDO journey recommendation goals to supply goal data and recommendation to assist British individuals make better-informed selections about worldwide journey and plan for a trouble-free journey. It covers important subjects together with entry necessities, security and safety points, well being dangers, particulars about native legal guidelines and data on the risk from terrorism.
The marketing campaign will even emphasise the significance of getting appropriate travel insurance and ensuring travellers know what their cowl does and doesn’t present.
Jennifer Anderson, Director of Consular, FCDO, stated:
Individuals are naturally enthusiastic about what could also be their first vacation overseas for two years.
Step one for anyone pondering of going overseas is to Get Journey Good and examine the FCDO’s journey recommendation and subscribe to updates.
Within the occasion of an emergency abroad, a consular officer is obtainable 24/7 to supply preliminary assist and recommendation. However buying the correct journey insurance coverage, declaring any pre-existing situations and familiarising your self with coverage exemptions is an absolute should. With out insurance coverage, you danger being left with a invoice of hundreds of kilos if issues go flawed whereas overseas
Mark Tanzer, Chief Government, ABTA – The Journey Affiliation, stated:
This summer time would be the first time that many individuals have travelled abroad for the reason that begin of the pandemic, so we’re eager to remind holidaymakers of the vital steps they should take to have a secure and fulfilling journey resembling checking FCDO journey recommendation, ensuring their passport can be legitimate for his or her journey dates and taking out journey insurance coverage.
When travelling, individuals ought to be sure that they arrive on the time suggested by their airline, get the journey paperwork they want prepared for check-in, and familiarise themselves with the foundations round hand baggage.
Along with the Get Journey Good marketing campaign, the British Consulates in Palma and Ibiza are operating their annual marketing campaign, now in its third yr, encouraging younger British holidaymakers to ‘Stick With Your Mates’ and have a vacation to recollect, moderately than one to overlook. The marketing campaign can be set to run in Cyprus.
The Stick With Your Mates marketing campaign was developed in response to a lot of tragic accidents involving younger British vacationers visiting the Balearic Islands – many involving falls. Investigations by the British Consulate in Palma discovered that the overwhelming majority of significant incidents befell when the people had been on their very own, having been separated from buddies. The marketing campaign offers younger individuals suggestions and recommendation on the best way to take care of one another and assist keep away from critical accidents on vacation.